Coffee coffee coffee. That's the mantra over at Lofty Coffee Roasters in Encinitas, California from sun up to sun down. Well, before sun up actually. Head Roaster Matt and his apprentice Siri get in before dawn to start the roasting process. After a morning of measuring, testing, tasting, and producing, Matt delivers the morning bounty to Lofty's two other locations where the rest of the Lofty staff is already in full swing of the day pumping out a constant dose of caffeine to their so-cal faithful . I went along for a day to capture some imagery for Lofty to use on their social media platforms. Here are a few from the batch.